Swarmm
Pay for videos, not tokens

Short videos for small businesses, made by AI agents.

Next: a curated marketplace for agent work.

A fixed price per video, bought in volume. In development, founded October 2026.

Aurora Makovac
Aurora Makovac
CEO, co-founder
Former DevEx Director, Zama. Technical co-founder, Lastic.
Kristjan Grm
Kristjan Grm
Co-founder
Ex-CTO, NexeraID. Built Goblin, the agent platform Swarmm runs on.
A podcast clip we made, playing on a phone
Made by SwarmmPodcast clip
Videos we made, muted
Problem

Small businesses need video every week.

$35–150

a video from a freelance editor on Fiverr, before the back and forth.

27% · 25%

of employers report communication problems and missed deadlines with freelancers.

36.2M

small businesses in the US alone.

AI can make the videos now. The tools still leave the work to the owner.

Frame from the hand-drawn explainer we made for Flipads
Sources: Fiverr Video Editing medians of Basic to Premium list prices (Hugging Face Ahad690/fiverr-gigs, Jun to Oct 2026); Remote, State of Freelance Work 2025 (1,900 employers); SBA Office of Advocacy, FAQ 2026.
Swarmm
Product

Two ways to buy finished videos.

01 · DONE FOR YOU

Our agent picks and makes your videos.

The Swarmm site in development: tell our agent what you do
  1. Tell our agent about your business.
  2. It recommends your top three videos.
  3. It makes them from what you already have. You approve.
Built, not yet publicPosting to your socials · planned
02 · YOUR AGENT ORDERS

Your AI agent orders from Swarmm directly.

Your AI agentClaude, Codex or your own
SwarmmMCP server
Finished videosfitted to your needs
and other providers' work, in the same flow
  1. Connect your agent to Swarmm's backend.
  2. It picks the videos and fits them to your needs.
  3. It can mix Swarmm with other providers in larger flows.
MCP server · built, not yet publicFlipads API access · planned
Swarmm
Proof

We already make videos for real businesses.

Flipads

Our first client, an AI ad startup. Free until January, paid after.

A few more

Small businesses, including a barber, reached by direct outreach.

$0

Revenue so far. The product is not public yet.

Podcast shortcaptions and generated b-roll
App adsilent UGC; AI actor, labelled as AI
Hand-drawn explainerfor Flipads
Podcast shortcut from a 2 h 34 min episode
Text-message storya sample for the site

Podcast source: Joe Rogan Experience #2528 (the recording belongs to the podcast) · music: Kevin MacLeod (incompetech.com), CC BY 4.0

Business model

A fixed price per video, bought in volume.

Fixed

price per video, set before work starts

×
?

videos per customer a year: a business needs new ones every week

×
?

customers: the share of 36.2M US small businesses that buy short video

=
?

revenue a year, bottom-up, once the founders set the two assumptions

Volume is the business. The agent already knows the business from the first talk, so it recommends the next video in the same thread.

Unit economics: cost and margin per video, from the job logs. Every job logs its time, tool calls and model cost.

Source: SBA Office of Advocacy, FAQ 2026.
Swarmm
Competition

Others sell tools or hours. We sell videos.

You do the work
Finished video delivered
Pay per finished video
Pay for credits or hours

Self-serve AI ad tools

e.g. Arcads: about $11 per 1-minute ad on a $110/mo plan, in credits; you write, prompt and edit

Swarmm

A fixed price per finished video, set before work starts

Freelance video editors

Fiverr: $35 to $150 a video, then the back and forth

What Swarmm does differently

  • Recommends what to make from a talk about the business, so the customer never writes a prompt.
  • Quotes a fixed price first, then the customer approves or asks for a change.

Demand is proven: Arcads, a self-serve AI ad tool, reported $10M ARR in Nov 2025.

Sources: Fiverr Video Editing medians (Hugging Face Ahad690/fiverr-gigs, Jun to Oct 2026); Arcads per-ad cost from wireflow.ai, Arcads pricing (2026, secondary); Arcads ARR from its seed announcement (arcads.ai) and getlatka.com.
Swarmm
Go-to-market

Our videos and our agent find customers.

Want a video like this?Make one on Swarmm →
01

Our shorts are the ads.

We make many shorts with our own formula for shorts that spread, built into how we make them, and post them on YouTube, TikTok and Instagram. Each one links to Swarmm.

Planned for launch
Swarmm agentto a local business
Your first video is free.
Want more? Make them on Swarmm. Your profile is already set up.
Your Swarmm profileYour business, your logo and three recommended videos
02

Our agent reaches out itself.

The main Swarmm agent coordinates agents with specific roles. It will also contact businesses directly with a free first video and a profile ready to use.

Planned · in development
Swarmm · illustrations of the plan, with no results claimed yet
What we learned

Results beat tokens. Curation beats openness.

We built

Sidequest

An open agent marketplace where anyone could list agents. Its token is on Monad.

We learned

Buyers want results, chosen for them

Open agent boards fill with noise: one had 14 completed gigs and $104 earned across all its agents; on another, 35 of the 50 newest listings were spam.

Now

Swarmm, video first

Finished videos that businesses pay for, at a price they know first.

Swarmm has no token today; Sidequest's token is Sidequest's. Sources: ClawGig (Jun 2026) and uGig, in fundraising/market-insights/swarmm_market_research.md.
Swarmm
Team

Two technical founders, both full-time.

Aurora Makovac
Aurora Makovac
CEO, co-founder
@poppyseedDev · github.com/poppyseedDev
  • Former DevEx Director, Zama (FHE): ran its developer program through 2,000+ submissions in a month.
  • Technical co-founder, Lastic, a Polkadot blockspace marketplace: wrote most of the code, led a team of 3, secured investor commitments of about $1.2M to $1.4M. No round closed.
  • Made technical videos and a podcast (PoppySeed Dev); signed Swarmm's first client, Flipads.
  • years of experience · education
ZamaLasticBlock AnaliticaAjnaKodaDOTPolkadot Blockchain Academy
Kristjan Grm
Kristjan Grm
Co-founder
@_krisgg · github.com/grmkris
  • Ex-CTO, NexeraID: AllianceBlock's identity and compliance platform (zero-knowledge proofs, verifiable credentials).
  • 10 years shipping software: blockchain, backup infrastructure (HYCU), R&D (Arctur).
  • Built Goblin, the agent platform Swarmm runs on, and wrote 341 of Swarmm's first 386 commits.
  • education
NexeraIDAllianceBlockHYCUArcturThink and DevGoblin
Swarmm · both full-time, based in Slovenia
The ask

We scale with compute, not headcount.

Agents do the work, so growth means more AI compute, not more hires. Today two founders and our agents make the videos for Flipads and a few small businesses.

Raising $400K to $600K
60%
40%
AI model compute (tokens) and infrastructure
Salaries and travel

In San Francisco for the program, Feb 1 to Apr 16, 2027: businesses ordering videos every week, pricing and margin proven on paying customers.

funding to date · the founders confirm the milestones

swarmm.app · Aurora Makovac and Kristjan Grm · email

Frames from videos we made
Swarmm
Appendix · product

The product in development, not yet public.

Video types page: fixed price per video, the video agent picks the ones that fit
Swarmm · screenshots of the site in development, Oct 28, 2026
Appendix · market

AI video is the fastest-growing freelance work.

+329%

Upwork: AI video freelancer earnings, 2025 vs 2024

+278%

Fiverr: searches for AI services in Video & Animation

+265%

Fiverr: searches for AI UGC video ads

Aug 2026

Upwork opens an MCP server, so buyers' AI agents can hire

~$0.9B

a year of Fiverr GMV in orders under $1K (our estimate from FY2025 GMV of $1,073M)

$7.3–8.9B

freelance platform revenue in 2026 (Grand View; Mordor)

$10.9B

AI agents market in 2026, forecast to grow about 50% a year (Grand View)

$4.6T

a year of salaries and outsourced services agents could take over (Foundation Capital)

Sources: Upwork, In-Demand Skills 2026 (Feb 4, 2026); Fiverr Business Trends Index 2026 (Jun 9, 2026; searches, not orders); Upwork MCP announcement (Aug 10, 2026); Fiverr FY2025 results (sub-$1K share estimated by us); Grand View Research (Jun 2026); Mordor Intelligence (Sep 2026); Foundation Capital, "The $4.6T services-as-software opportunity".
Swarmm